Social media management by Sem

From invisible to irresistible.

I help your business with strategic content and photography, and take full social media management off your hands. The result: growth, greater brand awareness and trust.

Why social media

Strong social media is not just about beautiful content, but about an approach that makes people look, makes them feel and moves them to act.

70%

of people between 18 and 40 check your Instagram first, even before your website. Your feed is your digital storefront.

3060%

realistic growth in visibility and engagement with a strong strategy, photography and design.

Visibility, new customers, customer loyalty and growth: that is what social media can mean for a brand.

Selected work

Work that sticks.

Singer performing passionately into the microphone during a live show at Ton's Muziek Café
01 / 13

Ton's Muziek Café

Live photography

Kitchen island with a marble countertop, ribbed oak and a linen Roman blind
02 / 13

Van Kan Woninginrichting

Interior photography

Fitness coach in a blue-grey workout set in front of a mirror framed by glowing LED strips
03 / 13

Kim Wensveen

Personal branding

Giant dragon head with fiery scales dominating the main stage of a festival
04 / 13

Decocreators

Event coverage

05 / 13

Van Kan Woninginrichting

Reels & visual identity

Hands holding a plate of crispy tuna tacos with lime and nori
06 / 13

Ton's Muziek Café

Food photography

Mike Peterson singing passionately with a microphone in the middle of the crowd
07 / 13

Mike Peterson

Artist content

Two smiling women in cream and burgundy activewear on a pilates reformer
08 / 13

Fitness is the Key

Campaign photography

Huge disco ball reflecting the festival grounds between decor towers
09 / 13

Decocreators

Festival decor in focus

Waiter pouring champagne into glasses with strawberries and edible flowers
10 / 13

Ton's Muziek Café

Event photography

STËLZ raspberry hard seltzer being poured from the can into a glass with fresh raspberries
11 / 13

Product shoot

Hard seltzer campaign visual

Fitness coach in a burgundy jumpsuit looking straight into the camera in a bright gym
12 / 13

Kim Wensveen

Branding shoot

Warm neon letters in the interior of Ton's Muziek Café View the
full portfolio
13 / 13

Portfolio

Photography, video, design & branding

Clients

Let your business reach its full potential.

Businesses under my social media management.

Regular content partner of the music and dining café: food photography, atmosphere coverage and the aftermovie of Ton's Dinnershow.

Smiling woman reading the open Ton's menu in a booth at the café
Hands holding a plate of crispy tuna tacos with lime and nori
Waiter pouring champagne into glasses with strawberries and edible flowers
DJ behind the decks under disco balls at Ton's Muziek Café

Personal branding, reels and a complete visual identity, finished with interior and product photography for the collection.

Kitchen island with a marble countertop, ribbed oak and a linen Roman blind
Living room with an organically shaped grey-blue sofa under a taupe arc lamp
Rattan pendant lamp glowing warmly against a soft blue wall
Homely sauna corner with white blinds and pampas plumes in warm light

Live photography and social media content around the performances of singer Mike Peterson.

Mike Peterson singing passionately with a microphone in the middle of the crowd
Hand holding a black wireless microphone with an MP monogram
Mike Peterson smiling broadly and leaning towards the audience with his microphone
Two women in the crowd cheering and singing along during the show

Personal branding shoot at the gym: powerful, clean and ready to use on socials.

Fitness coach in front of a mirror framed by glowing LED strips in a dark gym
Fitness coach in a burgundy jumpsuit looking straight into the camera
Woman in activewear posing in front of a large mirror with wooden slats and a warm glow
Woman in a burgundy jumpsuit next to a rack of dumbbells in a bright gym

On-location coverage for the creators company behind large-scale event decors, from the first truss to the final result on the festival grounds.

Giant dragon head with fiery scales on the main stage of a festival
Sculptural marble face mask with golden veins on a festival stage
Decor builder in a burgundy team shirt smiling at the camera during assembly
Huge disco ball reflecting the festival grounds between decor towers

The music video for "Blijf bij mij" by Danny Prijs, plus live content around his performances.

Danny Prijs cheering during a live open-air performance
Single artwork for 'Blijf bij mij' by Danny Prijs

And also: Fitness is the Key Lara van de Poel Joset STËLZ

What I do

My services.

From strategy and planning to consistent content, posts and stories. I take social media management completely off your hands and make sure the online presence matches the brand and its audience. That keeps the channel active, recognisable and focused on growth.

  • strategy
  • planning
  • management

Creative and strategic content for social media, tailored to the look and goals of the business. Think content around campaigns, promotions, events and products: everything that brings the brand to life online.

  • campaigns
  • events
  • products

Professional photography for a wide range of businesses and assignments. Think interior photography, hospitality, events, product photography, model and branding photography and promotional content.

  • interior
  • hospitality
  • events
  • product

Shooting and editing short social videos and reels, from atmosphere reels and aftermovies to full video productions and music videos. The portfolio features various video projects to give you a feel for the style.

  • reels
  • aftermovies
  • music videos

Professional visual designs, such as menus, loyalty cards, posters, event designs and other graphic materials. All in line with the visual identity, so the brand feels right everywhere.

  • menus
  • posters
  • print

Building or further developing a recognisable brand identity, including consistent colours, typefaces, visual style, logos and a coherent look across all channels.

  • identity
  • logo
  • style

Paid social media campaigns and ads, deployed when they fit the client's goals. Targeted reach for the right audience, without wasting budget.

  • campaigns
  • ads
  • reach

Analysing results and tracking the development of reach, engagement and other relevant metrics on a monthly basis. That shows what works, so the strategy can be sharpened where needed.

  • analysis
  • monthly reporting
  • growth

Approach

More than just posting.

Strong social media management starts with research. Before a single post goes live, we dive into the brand together, and into the people it needs to reach.

  1. Together we research the current target audience.

  2. We look at potential new target audiences.

  3. We research what customers are looking for and expect.

  4. We define how the brand can stand out online.

  5. Based on that, I create a strategy and content planning that fits the business perfectly.

Research, strategy, planning, creation and optimisation: that is how social media becomes a channel that truly delivers.

Sem Voets smiling with her camera in hand in front of a white building

About Shot & Socials

Hi, I'm Sem.

As a creative and entrepreneurial person, I have a strong passion for marketing, content, photography and brand development. My interest in social media and marketing grew from my background in hospitality and Hotel Management. During my studies, my internship in Barcelona and various hands-on experiences, I saw how important the overall experience and first impression of a brand are.

That interest grew even stronger when I helped with the social media of a family business and saw what a strategic, consistent approach can do for reach, engagement, visitors and growth. That is how Shot & Socials came to be.

With my background in Hotel Management, my further development in Online Marketing and my completed photography course, I combine strategy and creativity to make businesses stronger and more recognisable online.

These days, social media is your storefront: a potential customer's first impression.

Sem Voets

How we work together

From intro call to growth.

  1. Intro call

    A no-obligation conversation about your brand, your goals and where the opportunities lie.

  2. Audience & brand analysis

    We research the current and potential new target audiences, and what customers expect from the brand.

  3. Strategy

    A clear course: positioning, tone of voice and goals that fit the business.

  4. Content planning

    A concrete schedule with fixed formats and moments, so consistency is guaranteed.

  5. Content creation

    Shoot days, photography, reels and design: all content is made to measure for the brand.

  6. Campaign & publishing

    Content goes live on schedule, timed for the best moment on each channel.

  7. Engagement

    Community management and interaction keep followers engaged and coming back.

  8. Evaluation & growth

    Monthly analytics and a performance review: we see what works and sharpen the strategy.

Contact

Ready to stand out?

Send a DM or an email and we'll set up a no-obligation intro call. I'm happy to think along with you.