From strategy and planning to consistent content, posts and stories. I take social media management completely off your hands and make sure the online presence matches the brand and its audience. That keeps the channel active, recognizable and focused on growth.
Social media management by Sem
From invisible to irresistible.
I help your business with strategic content and photography, and take full social media management off your hands. The result: growth, greater brand awareness and trust.
Why social media
Strong social media is not just about beautiful content, but about an approach that makes people look, makes them feel and moves them to act.
70%
of people between 18 and 40 check your Instagram first, even before your website. Your feed is your digital storefront.
30–60%
realistic growth in visibility and engagement with a strong strategy, photography and design.
Visibility, new customers, customer loyalty and growth: that is what social media can mean for a brand.
Who I am
Hi, I'm Sem.
As a creative and entrepreneurial person, I have a strong passion for marketing, content, photography and brand development. My interest in social media and marketing grew from my background in hospitality and Hotel Management. During my studies, my internship in Barcelona and various hands-on experiences, I saw how important the overall experience and first impression of a brand are.
That interest grew even stronger when I helped with the social media of a family business and saw what a strategic, consistent approach can do for reach, engagement, visitors and growth. That is how Shot & Socials came to be.
With my background in Hotel Management, my further development in Online Marketing and my completed photography course, I combine strategy and creativity to make businesses stronger and more recognizable online.
These days, social media is your storefront: a potential customer's first impression.
Sem Voets
Selected work
Work that sticks.
01 Ton's Muziek & Eetcafé
Live photography
02 Van Kan Woninginrichting
Interior photography
03 Kim Wensveen
Personal branding
04 Decocreators
Event coverage
05 Van Kan Woninginrichting
Lifestyle photography
06 Ton's Muziek & Eetcafé
Food photography
07 Mike Peterson
Artist content
08 Fitness is the Ky
Campaign photography
09 Decocreators
Festival decor in focus
10 The Vision Journey
Event photography
11 Ton's Muziek & Eetcafé
Event photography
12 Product shoot
Product photography
13 Kim Wensveen
Branding shoot
View the
full portfolio →14 Portfolio
Photo, video, design & branding
Clients
Let your business reach its full potential.
Businesses under my social media management.
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Hospitality · photography · aftermovie
Regular content partner of the music and dining café: food photography, atmosphere coverage, menu designs and the aftermovie of Ton's Dinnershow.
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Branding · reels · interior and product photography
Personal branding, reels and a complete visual identity, finished with interior and product photography for the collection.
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Artist content · live photography · concert video
Live photography, video and social media content around the performances of singer Mike Peterson.
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Personal branding · fitness
Personal branding shoot at the gym: powerful, clean and ready to use on socials.
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Event coverage · company content
On-location coverage for the creators company behind large-scale event decors, from the first truss to the final result on the festival grounds.
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Music video · live content
The music video for "Blijf bij mij" by Danny Prijs, plus live content around his performances. The full video is in the portfolio.
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Pilates · campaign and content shoot
Content and campaign shoot in the pilates studio: reformer classes, quiet moments and the group atmosphere, ready to use on socials.
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Branding · event photography · aftermovie
Visual identity, photography and video for the vision board workshops by coach Danielle: from the logo to the aftermovie of the high tea edition.
What I do
My services.
Creative and strategic content for social media, tailored to the look and goals of the business, including shooting and editing reels. Think content around campaigns, promotions, events and products: everything that brings the brand to life online.
Professional photography for a wide range of businesses and assignments. Think interior photography, hospitality, events, product photography, model and branding photography and promotional content.
Professional videos and aftermovies of concerts, events and more. From filming to editing, I capture the atmosphere and energy of the moment, all the way up to full video productions and music videos. The portfolio features various video projects to give you a feel for the style.
Professional visual designs, such as menus, loyalty cards, posters, event designs and other graphic materials. All in line with the visual identity, so the brand feels right everywhere.
Building or further developing a recognizable brand identity, including consistent colors, typefaces, visual style, logos and a coherent look across all channels.
Paid social media campaigns and ads, deployed when they fit the client's goals. Targeted reach for the right audience, without wasting budget.
Analyzing results and tracking the development of reach, engagement and other relevant metrics on a monthly basis. That shows what works, so the strategy can be sharpened where needed.
Approach
More than just posting.
Strong social media management starts with research. Before a single post goes live, we dive into the brand together, and into the people it needs to reach.
- 01
Together we research the current target audience.
- 02
We look at potential new target audiences.
- 03
We research what customers are looking for and expect.
- 04
We define how the brand can stand out online.
- 05
Based on that, I create a strategy and content planning that fits the business perfectly.
Research, strategy, planning, creation and optimization: that is how social media becomes a channel that truly delivers.
How we work together
From intro call to growth.
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Intro call
A no-obligation conversation about your brand, your goals and where the opportunities lie.
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Audience & brand analysis
We research the current and potential new target audiences, and what customers expect from the brand.
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Strategy
A clear course: positioning, tone of voice and goals that fit the business.
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Content planning
A concrete schedule with fixed formats and moments, so consistency is guaranteed.
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Content creation
Shoot days, photography, reels and design: all content is made to measure for the brand.
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Campaign & publishing
Content goes live on schedule, timed for the best moment on each channel.
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Engagement
Community management and interaction keep followers engaged and coming back.
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Evaluation & growth
Monthly analytics and a performance review: we see what works and sharpen the strategy.
Contact
Ready to stand out?
Send a DM or an email and we'll set up a no-obligation intro call. I'd love to think it through with you.